[大学二年级] 四川省 >> 内江市 >> 东兴区
This semester teacher asked us to do business to check
our knowledge ,examination of this novel method makes us very interested and we
are actively participating in .First of all, we felt very confused about what
to buy goods We did survey in different markets, we have a total of three
separate action alone to jewelry shop, a classmate go to the food shop, a
classmate went to the grocery store .Finally we decided to sale paper
tissue.Because facial tissue and pumping welcomed by the majority of students. Handkerchief
facial tissue, facial tissue has a different brand, for example, preferably,
soulmate, Invensys etc., and price positioning of different sizes for different
preferences of consumer choice.
First we have to understand that we sell our
merchandise tissue as compared to other daily necessities, what are the
advantages and what is it? First, the paper towels in everyday life is
essential, each family will be used each day. Second, easy to use, and more in
line with modern lifestyle. Third, the tissue is very easy to environmental
degradation. Fourth, tissue health. Tissue can greatly reduce reuse
handkerchiefs modern society a lot of bacteria causing bacteria infect the
human body.
Fifth, versatile, variety. More versatile than the
handkerchief towel, wipe the face in addition to outside (glossy), can also be
used as toilet paper. Even though we have not sold also can use by
ourselves.The second step is to look for our goods target customers, .Our team
of various large and small supermarkets were within schools, retail, sales,
brand paper towels a day carried out a total enrollment.Small supermarket:
soulmate 20 preferred 45 Evalueserve 50Supermarket: 40 Preferred soulmate 60 Evalueserve
90 Retail: 45 Preferred soulmate 55 Evalueserve 85 Found: Each affiliated stores
sell merchandise at least, think of selling only the most preferred among the
ranks two.Why does everyone like to buy only think of it? So we bought the
paper for the customer which 200 people were asked survey People like soulmate:
40 Favorite Cause: fresh scent, more comfortable than any other soft tissue Like
preferred human: 60 Favorite reasons: cheap and good quality The only people
who thought like: 100 Favorite reasons: the price is very cheap Summary most
people prefer to buy cheap Evalueserve. Its proportion, soulmate: Preferred:
Evalueserve = 2: 3: 5So we decided to purchase in accordance with the above
ratio.
IT lets us know what
consumers need is what types of products, we know that the sale of the several
products. The third step we
evaluate on the business investment to do a budget.We decided
to invest 120 yuan .Then we start looking to sell the lowest price wholesalers
tissue The fourth step that we send a student to understand our competitors to
plan, our partners according to competitors from the back to the news has
changed our product sales plan, we decided to use the sales promotion to sell
our products, customers bought a facial tissue to send a fluorescent rod and a
beautiful card.The fifth step a week before we start to buy our products ,We
were ready to print leaflets and use the network to advertise our products .The
fifth step we were ready to sell the facial tissue tools and promote our
products to all our circle of friends The sixth step we assigned task, Yuan
Xiaoding responsible for finance, Wang Xiuping is responsible for selling
products, Li Li is responsible for attracting consumers to buy the product The
last step We were ready to sell goods change, convenient for the
customer . we prepared to sale our
products at Tianyi Square